Cluster Director of Marketing

Job Functions:

Skill:

• Works directly with VP Commercial & VP Hotel Operations to develop marketing programs, design marketing strategies, and implement marketing campaigns.
• Provides leadership and direction in the development, implementation, and monitoring of the strategic marketing plans.
• Builds marketing programs and strategies to support specific marketing objectives across different channels and segments in support of overall strategic marketing plan.
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects/content.
• Measures and reports on the performance of all marketing campaigns, gains insight and assess against goals.
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
• Deploys and creates digital campaigns/integrations through Google Ads/3rd Parties aligned with the overall Marketing Strategy & provides Digital reporting.
• Establishes marketing goals and analyzes Marketing team's day-to-day work.
• Establishes & ensures website integrations/set up.
• Oversees current offerings and comes up with initiatives for new promotions or events.
• Oversees MKT team to support staff, including performance evaluation, training and motivation, and direct participation in personnel actions.
• Initiates and implements direct outreach marketing efforts to potential external customers.
• Represents the MKT Team at various events and business meetings.
• Works with marketing team to develop detailed marketing plans for all media channels.
• Responsible for Increasing brand awareness and market share & ensuring digital presence is well maintained.
• Ensuring that plans and messaging are aligned with business strategy, reinforce brand positioning and are delivered effectively to targeted audiences
• Finalizes Marketing Budget preparations for cluster hotels.
• Handles communications with MKT Regional Office for our brands.
• Interviews & hires for MKT department.

Job Requirements:

• 7 to 8 years of experience in Marketing for Hospitality brands and minimum 3 years’ experience in UAE
• Bachelor degree required, additional education in sales and marketing fields preferred
• Ability to speak, read, write and understand English as the primary language(s) used in the workplace – fluency is required; any other additional language skills are appreciated (fluency in Arabic is a big advantage)
• Has a creative vision - Effective interpersonal skills, resourcefulness and creativity
• Ability to supervise and train employees, to include organizing, prioritizing, and scheduling work assignments.
• Ability to communicate effectively, both orally and in writing
• Ability to develop, plan, and implement short- and long-range goals.
• Strong organizational skills. Must have ability to manage multiple tasks with keen attention to detail.
• Management level position - Previous experience in hotel, travel & tourism, service sector is a plus
• Strategic thinking & self-starter - Strong problem-solving ability, including metrics-driven thinking
• Strong Team leading skills & project management skills
• Knowledge and understanding current and emerging industry requirements and practices in area of marketing expertise
• Ability to interpret industry needs and directions, assess capacity, and to plan, develop, and implement appropriate marketing strategies
• Solid knowledge of Marketing analytics tools - Facebook Ads Manager, Google Analytics knowledge & experience
• Excellent communication and interpersonal skills.
• Strong problem-solving and decision-making abilities.
• Ability to handle sensitive and confidential information with discretion.
• Proficient in Microsoft Office
• Ability to work under pressure.
• Proven ability to work with a team and follow instructions.